One often has to make sacrifices in the search for cheese. For wealth, then in the pursuit of it, sacrifices in other areas have to be made, like friendship. If your cheese means fellowship with others, then you sacrifice wealth, or some other area. Just as one can't ride in two different boats at one time, one cannot also possess two different kinds of cheese at the same time. So what kind of cheese does one need? Should one give up one's deteriorating cheese to search for new cheese.

Can the cheese really be anything you want? Can it replace the time that is lost? Can cheese allow you to return to your past and to relieve it?

The relationship between age and new cheese is an inverse one. The older you are, the lower your chances of discovering new cheese, and the more likely your cheese will be moved.

It cannot be all these at once. When the cheese gives you love, it cannot also give you power; when it gives you wealth, it cannot give true friendship. This is a simple concept, yet many humans do not understand it and often agonise over their choices. Dreaming of the cheese as a magical lamp; it can give love one day, wealth the next, and friendship on another. That is impossible. When you are pursuing love, you may have to sacrifice money.

Do not let my beliefs perish like cheese. They are more important than cheese. Do not forget your beliefs for the sake of cheese.

It's very much like being lost in the desert. Should one look for water, or stay and wait to be rescued? Either way, the chances of success are fifty-fifty. There's also a big element of luck in either choice.

Change happens. But who keeps moving your cheese?
Anticipate change.
Be careful of those who reach for my cheese.

Monitor change.
Let your cheese grow old, but do not grow old with it.

Change.
Beliefs are more important than cheese. Do not give up your philosophy of life for a piece of cheese.

I choose to live life, and my life, and all that is wonderful in it, has become my cheese. I'm not afraid that my cheese will be moved because my cheese is my ideas and thoughts. Ideas and thoughts can be copied and multiplied, so no one is able to, or will want to, take them away.

But many of us choose desires, thus our cheese is the fufillment of these desires. The more cheese there is, the more we desire. But such desires are contradictory by nature, and the different cheeses are mutually exclusive. You can only have one or the other, but not both. And in pursuing our cheese, we often have to protect our cheese from being moved by others.

Hypocrisy is to sincerely express something that's untrue. A higher form of hypocrisy is to sincerely say only half a truth. For example, the cheese arguments say, 'Your cheese will always be moved, so be prepared to search for new cheese. You should not grumble or even harbour any other thoughts. To ponder over the issue is wrong! Such an arguement is hypocritical.

The world, and the rules by which it works, are defined by the incumbents. The law of the jungle still applies, even in the civilised world, with the strong dominating the weak. The strong will use their cheese to build a world according to their desires. The weak will just have to search continuously for cheese to fulfil the desires of the strong.

Hypocrites, they encourage others to do the opposite of what they believe. "what is hypocrisy? It is to sincerely tell half-truths."

By David Brooks
The New York Times

The intensity of competition becomes a proxy for value . what is really a good monopolists? Instead of being fastest around the tracks everybody knows, they adaptively move through wildnesses no body knows.

Regardless of their intrinsic interests. Instead of wandering around strange domains, they have to prudentially apportion their time, making productive use of each hour.

They get engulfed in a tit-for-tat competition to win the news cycle. Instead of being new and authentic, they become artificial mirror opposites of their opponents.

Competition has trumped value-creation. In this and other ways, the competitive arena undermines inovation.

We live in a culture that nurtures competitive skills. And they are necessary: Discipline, rigour and reliability. But it is probably a good idea to try to supplement them with skills of the creative monopolist: Alertness, independence and the ability to reclaim forgotten traditions.